Hengshui Hebei Yidian Import and Export Trading Co., Ltd. disclosed its operating data for the first half of 2025. With concentrated delivery in the Middle East and Southeast Asian markets, its overseas revenue reached RMB 210 million, a year-on-year increase of 78%, accounting for 45% of the company’s total revenue. So far, its products have been exported to 56 countries and regions, and its market share in countries along the “Belt and Road” has climbed to 12%, with significant results in its global layout.
Market structure optimization: emerging markets become growth engines
The Middle East region has become the largest growth pole, contributing 42% of revenue, of which high-end orders such as the Saudi Red Sea New City project and Qatar energy infrastructure project accounted for more than 60%. The Southeast Asian market followed closely, with a year-on-year growth of 120%. Projects such as the Jakarta Metro in Indonesia and the photovoltaic power station in Malaysia drove an 85% increase in FRP bridge sales. The company’s international business director pointed out: “We have established technical barriers in the fields of Middle East petrochemicals and Southeast Asian new energy through the dual-wheel drive of ‘corrosion-resistant products + localized services’, breaking the long-term dominance of European and American companies.”
Global infrastructure: Multilingual official website and bonded warehouse launched simultaneously
To match the overseas business expansion, the company launched the “digital overseas expansion” plan: the official website in English, Arabic and Spanish will be upgraded within the year, and online technology selection tools and virtual showroom functions will be added; at the same time, bonded warehouses will be set up in Jebel Ali Free Trade Zone in Dubai and Bangkok, Thailand, with a total storage area of 3,000 square meters, to achieve “72-hour ultra-fast supply” in the Middle East and ASEAN markets. This move is expected to reduce logistics costs by 25% and improve customer order response efficiency by 40%.
Strategic Depth: From Product Export to Standard Output
Driven by the Belt and Road Initiative, Yidian actively participates in the formulation of infrastructure standards in countries along the route. Its leading “Test Method for Corrosion Resistance of Fiberglass Cable Tray” has been included in the draft revision of the Indonesian National Standard (SNI), and it has become a qualified supplier for Saudi Aramco and Etihad Rail. Data shows that the company’s overseas customer repurchase rate will increase from 58% in 2024 to 73% in 2025, and the proportion of technical customers will exceed 60%.
“This ‘mid-term report card’ confirms the effectiveness of the ‘product diversification + technology localization’ strategy.” The company’s general manager said, “In the future, we will focus on the high-end market and plan to increase the proportion of overseas revenue to 50% by 2025. We will also start the construction of new service centers in Africa and Latin America, making ‘Hengshui Manufacturing’ a reliable choice for complex environmental projects around the world.”
This performance breakthrough marks the transformation of China’s cable tray companies from “scale expansion” to “quality leap”, and provides a replicable market expansion paradigm for more Chinese equipment manufacturing companies to “go global”.
