Kuala Lumpur Hebei Yidian Import & Export Trading Co., Ltd. held an unveiling ceremony for its first overseas physical service center in Selangor, Malaysia today, marking a new stage in its “technology + service” dual-driven globalization strategy. As the first hub center in Southeast Asia that integrates technical support, spare parts storage, and after-sales service, the operation of this facility will greatly enhance the company’s response speed and service level in the ASEAN market.
Local service network upgraded
The service center covers an area of 800 square meters and is staffed by a team of 5 engineers with international certifications. They can provide full life cycle services from cable tray selection and design, on-site installation guidance to fault repair. The accessories storage area set up in the center has a stock of commonly used cable trays and accessories worth RMB 5 million, covering a full range of products such as fiberglass, polymer, and stainless steel, which can meet the urgent procurement needs of customers in Malaysia, Singapore, Indonesia and other countries.
It is particularly noteworthy that the center has opened a dedicated service hotline for Southeast Asia and connected to an enterprise-level customer relationship management system (CRM), promising to implement a fast service mechanism of “responding to inquiries within 30 minutes and arriving at the site within 24 hours”. During the test operation phase, the center has successfully provided emergency parts replacement services for the Jakarta Metro Project in Indonesia, and it took only 18 hours from customer reporting to fault resolution, setting a new industry service record.
A strategic pivot for deepening the ASEAN market
As a manufacturing hub in ASEAN, Malaysia’s infrastructure investment is expected to grow by 15% in 2025, especially in the semiconductor industrial park, new energy power station and other fields, which have strong demand for high-end cable trays. Yidian has set up a branch in Selangor, adjacent to Port Klang and Kuala Lumpur International Airport. Relying on its location advantages, it can realize a logistics network that “covers major markets in Southeast Asia within 48 hours.”
“We have observed that Southeast Asian customers have an increasing demand for localized services, especially technical support capabilities under complex working conditions,” said the company’s international service director. “The Malaysia center is not only a spare parts warehouse, but also a technology export window. Our engineers will work with local partners to conduct monthly technical training to promote the localization of bridge installation standards.”
Milestones of the global service system
The operation of the Malaysia center is another important layout of Yidian after the service points in Dubai, Middle East and Sao Paulo, South America. So far, the company has formed three regional service networks of “Asia – Middle East – South America”, covering customer groups in 56 countries around the world. According to the plan, a European service center will be established in Turkey in the fourth quarter of 2025 to further improve the service map along the “Belt and Road”.
Data shows that as of the first quarter of 2025, Yidian’s overseas business revenue accounted for 45%, of which the Southeast Asian market grew by 120% year-on-year. With the improvement of the localized service system, the company expects the annual overseas customer repurchase rate to increase to 75%, and drive a 50% increase in customized product orders.
About Yidian’s overseas service strategy
Based on the principle of “being close to customer needs and shortening service radius”, the company plans to complete the construction of six regional service centers around the world by 2026. Each center is equipped with a technical laboratory that can complete basic tests such as salt spray corrosion and fire resistance on site, provide customers with rapid technical verification support, and promote the deep integration of “Chinese standards” and “local needs”.
